Our Brands

Bournemouth 7s Festival

The World’s Largest Sport & Music Festival with 30,000 People, 400 Teams, 12 Arenas and 3000 Campers.

Website: www.Bournemouth7s.com

Viper 10 Sportswear

The UK’s fastest growing teamwear brand specialising in Netball & Rugby. Online 3D Kit Designer & 4 Week Turnaround.

Website: www.Viper10.com

V10 Creative

A sports focused creative agency specialising in digital projects for professional teams & sporting celebrities.

Website: www.V10Creative.com


Years of Bournemouth 7s Festival


Teams wearing Viper 10 Sportswear


Festival attendees each year


Marketing reach across all platforms

About Us

Specialising in festivals, sportswear and brand creation, the dynamic team at Diamond Sporting Group has a passion for sport, creativity and innovation. The multi-brand sports group has been privately owned and directed by Roger & Fleur Woodall since 2008.
Based in Bournemouth, UK.

We Love Sport & Festivals

At Diamond Sporting Group we are passionate about sport, festivals and music. We are a team of 15 people who all love what we do.

Digital Marketing Gurus

We have a strong social media following of over 75,000 Facebook fans, 65,000 Twitter followers, 10,000 Instagram followers and a staggering 500,000 YouTube views of our Bournemouth 7s and Viper 10 channels.

Creators of the Sporting Glastonbury

In 2008 we had a vision of creating a sport and music festival with a unique atmosphere. Today, Bournemouth 7s Festival is the largest of its kind in the world attracting over 30,000 people and 400 competing teams.

We Hire Talented People

Our dynamic team is full of individuals with a background in sport who have bubbly personalities, attention to detail and an unrivalled work ethic. We employ like-minded people and work closely with Bournemouth University.

Our Showreel

Our Team

Roger Woodall

CEO & Owner

Roger is the founder of Bournemouth 7s & Viper 10. As an entrepreneur, he has promoted events for 20 years & played for Wasps Academy, Leicester Tigers & Loughborough Uni where he studied PE & Sports Science. He is responsible for the overall direction of DSG.



Fleur Woodall

Financial Director

Fleur worked in London, New York and Bournemouth at JP Morgan before becoming part of the Diamond Sporting Group team. Fleur also represented Wales in both Hockey and Athletics.


Stephanie Essex

Managing Director

Stephanie is a former Superleague & England U21 Netballer with a passion for design. She manages all creative and digital projects for the group, coming up with new ideas to be market pioneers in our fields.


Craig Mathie

Managing Director

Craig holds operational responsibility for delivering events at DSG. A Sports Management Graduate from Plymouth University and Prince 2 qualified Project Manager, Craig thrives in delivering events from concept to completion.


Jon Baker

Commercial Director

Jon graduated with a degree in Sporting Marketing and PR from Leeds Met University. Jon’s event experience allows him to be responsible for managing commercial relationships and delivering events across the group.

Matt Hall

Creative Manager

With a strong passion for sport and design, Matt is responsible for ensuring Viper 10 Sportswear continue to produce high quality, original kit designs, as well as managing sales accounts.


Charlotte Taylor

Senior Sales Manager

Charlotte moved to the south coast after graduating from the University of Hertfordshire. Charlotte enjoys hitting targets and being a good team player. Charlotte has played football for Crystal Palace Ladies FC.


Paul Ashurst

Senior Events Manager

Paul is a BA Events Management Graduate and has a vast experience of working with Festivals. His expansive experience and knowledge within the Events Industry and passion for Sports and Music make him a great asset to our team.


Dan Berry

Digital Manager

Dan has a background in financial services management and journalism, and has combined this experience with his passion for sport to help deliver events for the group.



Ashleigh Stock

Sales & Marketing Manager

Ashleigh is a former England U19 Netballer who studied in Bath. She is an enthusiastic and driven team player who enjoys everything sports related, making Viper 10 the perfect environment for her! She also carried the Olympic Torch during London 2012.


Sammy Veneroso


Sammy is a BA Events and Leisure Marketing graduate and a great lover of both playing and spectating sport. A rugby player, Sammy has proudly represented Bournemouth RFC for a number of years.


Kez Thomas

Sales & Marketing

Kez has graduated Bournemouth University with a degree in Events Management. Kez enjoys socialising and thrives in a driven environment.


Lucy Kirkaldie

Team Sales

Lucy is excited to be a recent addition to the Bournemouth 7s Festival team. Currently studying Sports Management at Bournemouth University, Lucy will combine her two passions; Sport and Events, to be a great asset to the team.




Our Clients

Join Our Team

We are currently looking for a Full Time Placement Student to join our team.

Find out more here.

Passion for Sport and Creativity

If you want to live and breathe sport, festivals and creativity, we are the perfect company for you.

Employee Annual Leave

We give our staff 32 days holiday a year (excluding bank holidays). We also close the office at 4pm on a Friday to start the weekend that little bit sooner.

Staff Parties

We take our staff to Festivals in the summer for a few drinks in the sunshine. We also have a Xmas Party, Summer Beach Party and go to Camp Bestival.

We are based in sunny Bournemouth

Not only is Bournemouth home to fantastic beaches and way of life, it is the fastest growing digital economy in the UK.

Contact Us

Diamond Sporting Group
Suite 6
Coy Pond Business Park
Ingworth Road
BH12 1JY