About Us

Roger & Fleur Woodall created Diamond Sporting Group in 2008 and have privately owned the multi-brand sports group ever since. Specialising in festivals, brand creation and sports sponsorship.

They are the founders of the Bournemouth 7s Festival which has become the worlds largest Sport & Music Festival, attracting over 30,000 people and 400 competing teams across 5 different sports.

The dynamic team at DSG has a massive passion for sport, business & creativity.

We Love Sport & Festivals

At Diamond Sporting Group we are passionate about sport, festivals and music. We are a team of 9 people who all love what we do.

Sports Sponsorship

Our extensive experience with both global and aspiring brands has allowed us to pair relevant businesses with sporting events for over a decade.

The Sporting Glastonbury

It all started back in 2008 with a little idea and has now grown into a huge Sport & Music Festival on the last Bank Holiday weekend in May each year.


We Hire Talented People

Our dynamic team is full of individuals with a background in sport who have bubbly personalities, attention to detail and an unrivalled work ethic. We employ like-minded people and work closely with Bournemouth University.


Years of Bournemouth 7s Festival


Festival attendees each year


Teams from across the world


Marketing reach across all platforms

Our Showreel

Our Team

Roger Woodall

CEO & Founder

Roger is the founder of Bournemouth 7s & Viper 10. As an entrepreneur, he has promoted events for 20 years & played for Wasps Academy, Leicester Tigers & Loughborough Uni where he studied PE & Sports Science. He is responsible for the overall direction of DSG.



Fleur Woodall

Financial Director

Fleur worked in London, New York and Bournemouth at JP Morgan before becoming part of the Diamond Sporting Group team. Fleur also represented Wales in both Hockey and Athletics.


Craig Mathie

Managing Director

Craig holds operational responsibility for delivering events at DSG. A Sports Management Graduate from Plymouth University and Prince 2 qualified Project Manager, Craig thrives in delivering events from concept to completion.


Jon Baker

Commercial Director

Jon graduated with a degree in Sporting Marketing and PR from Leeds Met University. Jon’s event experience allows him to be responsible for managing commercial relationships and delivering events across the group.

Paul Ashurst

Events Director

Paul is a BA Events Management Graduate and has a vast experience of working with Festivals. His expansive experience and knowledge within the Events Industry and passion for Sports and Music make him a great asset to our team.


Dan Berry

Digital Manager

Dan has a background in financial services management and journalism, and has combined this experience with his passion for sport to help deliver events for the group.



Matt Hall

Senior Brand Manager

With a strong passion for sport and design, Matt is responsible for ensuring Viper 10 Sportswear continue to produce high quality, original kit designs, as well as managing sales accounts.




Roya is a Bournemouth University graduate and a passionate rugby player & supporter. Her talent for sales shone through during a placement year at Bournemouth 7s, she consequently became a full time member of staff in 2018.


Beckie Davies


Beckie is a Bournemouth University under-graduate who joined the team as a placement student in 2019. A keen football player, Beckie’s enthusiasm for sport has made her a strong point of contact for Bournemouth 7s teams.


Our Clients

Join Our Team

We are currently looking for a Full Time Placement Student to join our team.

Find out more here.

Passion for Sport & Sponsorship

If you want to live and breathe sport, festivals, sponsorship and creativity, we are the perfect company for you.

Employee Annual Leave

We give our staff 32 days holiday a year (excluding bank holidays). We also close the office at 4pm on a Friday to start the weekend that little bit sooner.

Staff Perks

Staff go to a variety of festivals throughout the summer.

We're in sunny Bournemouth

Not only is Bournemouth home to fantastic beaches and way of life, it is the fastest growing digital economy in the UK.

Contact Us

Diamond Sporting Group
Suite 6
Coy Pond Business Park
Ingworth Road
BH12 1JY