About Us

Dodge & Fleur Woodall created Diamond Sporting Group in 2008 and have privately owned the multi-brand creative group ever since. Specialising in festivals, branding and digital content creation.

They are the founders of the Bournemouth 7s Festival which has become the worlds largest Sport & Music Festival, attracting over 30,000 people and 400 competing teams across 5 different sports.

The dynamic team at DSG has a massive passion for sport, business & creativity, and are also behind the hugely successful podcasts The Harry Redknapp Show and The Eventful Entrepreneur.

2021 will see the launch of the EventCrowd, a revolutionary learning platform designed to usher in the next generation of events professionals, delivered by over 30 of the biggest names in the industry.

We Love Creating Brands

At DSG we are passionate about creating brands and delivering new, exciting ideas. We're a team of entrepreneurial creatives with ambition.

We Work With Big Names

We've delivered content with some of the biggest stars out there. From Rod Stewart, Piers Morgan and Harry Redknapp, to Eddie Hearn, Romesh Ranganathan and Mark Wright.

The Sporting Glastonbury

It all started back in 2008 with a little idea and has now grown into a huge Sport & Music Festival on the last Bank Holiday weekend in May each year.

We Reach The Right Audiences

Our dynamic team is full of savvy marketeers. We supercharge campaigns with smart, creative and highly effective marketing strategies.

We Are Influencers

We have become key voices in the worlds of live events, sport, podcasting and entrepreneurship. We have built fully engaged communities who value our expertise and opinions.

Sports Sponsorship

Our extensive experience with both global and aspiring brands has allowed us to pair relevant businesses with sporting events for over a decade.


Years of Bournemouth 7s Festival


Festival attendees each year


Tickets sold across 1,500 events


Marketing reach across all platforms

Our Showreel

Our Team

Roger Woodall

CEO & Founder

Dodge is the founder of Bournemouth 7s, Viper 10, and the EventCrowd.  He’s promoted events for over 20 years & become a key figure in the industry. He also hosts the No.1 Podcasts The Eventful Entrepreneur and The Harry Redknapp Show.


Fleur Woodall

Financial Director

Fleur worked in London, New York and Bournemouth at JP Morgan before becoming part of the Diamond Sporting Group team. Fleur also represented Wales in both Hockey and Athletics.

Craig Mathie

Managing Director

Craig holds operational responsibility for delivering events at DSG. A Sports Management Graduate from Plymouth University and Prince 2 qualified Project Manager, Craig thrives in delivering events from concept to completion.

Paul Ashurst

Events Director

Paul is a BA Events Management Graduate and has a vast experience of working with Festivals. His expansive experience and knowledge within the Events Industry and passion for Sports and Music make him a great asset to our team.

Matt Hall

Creative Director

With a strong passion for sport and design, Matt is responsible for ensuring the team continue to produce high quality, original products and content, as well as maintaining strong brand identities.

Dan Berry

Executive Producer

Dan has a background in journalism and digital management, and has combined this experience with his passion for sport to help create and deliver new and exciting content.




Roya is a Bournemouth University graduate and a passionate rugby player & supporter. Her talent for sales shone through during a placement year at Bournemouth 7s, she consequently became a full time member of staff in 2018.

Callie Worth


Callie is a Sports Management Graduate and is passionate about all things Sport and Marketing. This combination along with her dedication on her placement year at DSG has resulted in her becoming Commercial Executive at B7s

Our Clients

Join Our Team

We are currently looking for a Full Time Placement Student to join our team.

Find out more here.

Passion for Sport & Sponsorship

If you want to live and breathe sport, festivals, sponsorship and creativity, we are the perfect company for you.

Employee Annual Leave

We give our staff 32 days holiday a year (excluding bank holidays). We also close the office at 4pm on a Friday to start the weekend that little bit sooner.

Staff Perks

Staff go to a variety of festivals throughout the summer.

We're in sunny Bournemouth

Not only is Bournemouth home to fantastic beaches and way of life, it is the fastest growing digital economy in the UK.

Contact Us

Diamond Sporting Group
Suite 6
Coy Pond Business Park
Ingworth Road
BH12 1JY