30,000 Festival goers
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Bringing sports and brands together
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Creating experiences
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Sponsorship Activations
Read MoreRoger & Fleur Woodall created Diamond Sporting Group in 2008 and have privately owned the multi-brand sports group ever since. Specialising in festivals, brand creation and sports sponsorship.
They are the founders of the Bournemouth 7s Festival which has become the worlds largest Sport & Music Festival, attracting over 30,000 people and 400 competing teams across 5 different sports.
The dynamic team at DSG has a massive passion for sport, business & creativity.
At Diamond Sporting Group we are passionate about sport, festivals and music. We are a team of 9 people who all love what we do.
Our extensive experience with both global and aspiring brands has allowed us to pair relevant businesses with sporting events for over a decade.
It all started back in 2008 with a little idea and has now grown into a huge Sport & Music Festival on the last Bank Holiday weekend in May each year.
Our dynamic team is full of individuals with a background in sport who have bubbly personalities, attention to detail and an unrivalled work ethic. We employ like-minded people and work closely with Bournemouth University.
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Roger is the founder of Bournemouth 7s & Viper 10. As an entrepreneur, he has promoted events for 20 years & played for Wasps Academy, Leicester Tigers & Loughborough Uni where he studied PE & Sports Science. He is responsible for the overall direction of DSG.
Roger@DiamondSportingGroup.com
Fleur worked in London, New York and Bournemouth at JP Morgan before becoming part of the Diamond Sporting Group team. Fleur also represented Wales in both Hockey and Athletics.
Craig holds operational responsibility for delivering events at DSG. A Sports Management Graduate from Plymouth University and Prince 2 qualified Project Manager, Craig thrives in delivering events from concept to completion.
Jon graduated with a degree in Sporting Marketing and PR from Leeds Met University. Jon’s event experience allows him to be responsible for managing commercial relationships and delivering events across the group.
Paul is a BA Events Management Graduate and has a vast experience of working with Festivals. His expansive experience and knowledge within the Events Industry and passion for Sports and Music make him a great asset to our team.
Dan has a background in financial services management and journalism, and has combined this experience with his passion for sport to help deliver events for the group.
Daniel@DiamondSportingGroup.com
With a strong passion for sport and design, Matt is responsible for ensuring Viper 10 Sportswear continue to produce high quality, original kit designs, as well as managing sales accounts.
Roya is a Bournemouth University graduate and a passionate rugby player & supporter. Her talent for sales shone through during a placement year at Bournemouth 7s, she consequently became a full time member of staff in 2018.
Beckie is a Bournemouth University under-graduate who joined the team as a placement student in 2019. A keen football player, Beckie’s enthusiasm for sport has made her a strong point of contact for Bournemouth 7s teams.
Bournemouth 7s Sponsor
Official Fruit Cider Sponsor
Main Bar Sponsor of Bournemouth 7s
Bournemouth 7s Sponsor
Bournemouth 7s Sponsor
Official Energy Drink Partner
Bournemouth 7s Sponsor
Bournemouth 7s Sponsor
Bournemouth 7s Sponsor
Bournemouth 7s Sponsor
We are currently looking for a Full Time Placement Student to join our team.
Find out more here.
If you want to live and breathe sport, festivals, sponsorship and creativity, we are the perfect company for you.
We give our staff 32 days holiday a year (excluding bank holidays). We also close the office at 4pm on a Friday to start the weekend that little bit sooner.
Staff go to a variety of festivals throughout the summer.
Not only is Bournemouth home to fantastic beaches and way of life, it is the fastest growing digital economy in the UK.
Email: Roger@DiamondSportingGroup.com
Phone: 01202 545 639